“The greatest wealth is health,” Virgil once said. Today, keeping fit is a top goal for many. Planet Fitness, Inc. leads in this trend, offering fitness centers across the U.S.
Planet Fitness is a great investment with its unique business model and impressive growth. Its stock, PLNT, has risen 62.35% in a year, now at $103.32 USD. Knowing Planet Fitness’s financial potential is key for investors.

Key Takeaways
- Planet Fitness is a leading franchisor and operator of fitness centers in the United States.
- The company’s stock has shown a 62.35% increase over the last year.
- Planet Fitness’s unique business model drives its growth and market performance.
- The company’s franchise-based expansion strategy and recurring revenue model are key factors in its success.
- Investors should evaluate PLNT’s financial metrics, competitive advantages, and future growth potential.
Current Market Position of Planet Fitness Stock
Planet Fitness stock reflects the company’s strong financial health and growth. As a top fitness franchise, it shows significant financial success, making it a great investment.
Recent Stock Performance and Price Trends
Planet Fitness’s stock has seen great performance lately, with positive price trends. Its earnings per share (EPS) is $2.11, showing profit for shareholders. The stock’s beta of 0.73 means it’s less volatile than the market, making it a stable choice.
Key Financial Metrics and Market Capitalization
Planet Fitness has a market capitalization of about $8.63 billion USD. This shows its big role in the fitness world. Its price-to-earnings ratio is 49.98, showing investors expect high growth. Here are some key financial numbers:
Financial Metric | Value |
---|---|
Market Capitalization | $8.63 billion USD |
Price-to-Earnings Ratio | 49.98 |
Earnings Per Share (EPS) | $2.11 USD |
Annual Revenue | $1.18 billion USD |
Net Income (FY) | $172.04 million USD |
These numbers highlight Planet Fitness’s strong market position and growth potential.
Understanding Planet Fitness Business Model
Planet Fitness has a business model that drives its growth. Its success comes from diversifying revenue and expanding its reach.
Three Revenue Segments: Franchise, Corporate-Owned Stores, and Equipment
Planet Fitness makes money in three main ways: franchise, corporate-owned stores, and equipment sales. The franchise model helps it grow fast with less money needed. Corporate-owned stores let it control operations directly. Equipment sales are a big part of its revenue, helping both new and existing locations.
Revenue Segment | Description |
---|---|
Franchise | Licensing model for independent owners |
Corporate-Owned Stores | Directly managed fitness centers |
Equipment | Sales of fitness equipment to franchisees and corporate stores |
Geographical Expansion and Market Presence

Planet Fitness is in the United States, Canada, and more. It’s big in the U.S. and growing globally. This helps it reach new customers and grow its share in the fitness world.
Financial Analysis of Planet Fitness Stock
Looking at Planet Fitness’s money matters shows how well it’s doing. Its financial health is key to its stock’s future.
Revenue Growth and Earnings Trends
Planet Fitness is making more money, thanks to more customers and sales. This boost has helped its earnings a lot.
- Revenue growth driven by expanding customer base
- Earnings trends supported by increased sales
Profitability Metrics and Cash Flow Analysis
Planet Fitness is very efficient, with a profit margin of 15.91% and EBITDA margin of 41.01%. It’s also good at making cash, with levered free cash flow of $181.37 million and net income of $179.6 million.

Metric | Value |
---|---|
Profit Margin | 15.91% |
EBITDA Margin | 41.01% |
Levered Free Cash Flow | $181.37M |
Net Income | $179.6M |
Growth Catalysts for PLNT Stock
Planet Fitness’s growth comes from smart expansion and its membership plans. These are key to its stock’s potential.
Expansion Strategy and New Location Growth
Planet Fitness is growing fast in the United States. It opens new places, which helps its money grow. Finding great spots is a big part of its success.
Year | New Locations | Revenue Growth |
---|---|---|
2022 | 200 | 15% |
2023 | 250 | 18% |
Membership Trends and Recurring Revenue Model
The Planet Fitness membership model is a steady money maker. Its $10 monthly fee and premium Black Card option bring in more money. People stay because of the “Judgement Free Zone” vibe.
As more people care about health, Planet Fitness is ready to meet the demand for affordable gyms.
Competitive Landscape in the Fitness Industry
Planet Fitness faces tough competition in the U.S. fitness market. Founded in 1992, it’s a top name in fitness centers. It’s known for its success in franchising and running gyms.
Planet Fitness vs. Other Fitness Stocks
Planet Fitness stands out with its “Judgement Free Zone” brand. This makes it welcoming for casual and first-time gym users. Unlike other fitness stocks, Planet Fitness offers memberships starting at $10 per month.
Fitness Chain | Membership Pricing | Target Market |
---|---|---|
Planet Fitness | $10/month | Casual and first-time gym users |
Premium Fitness Chains | $50-$100/month | Fitness enthusiasts |
Unique Value Proposition in the Market
Planet Fitness focuses on cardio and light strength training. Its “no gymtimidation” philosophy attracts those who feel uneasy in traditional gyms. The Purple Card membership offers extra perks, making it a great deal for members.
This approach has made Planet Fitness well-known and loyal in the competitive fitness market.
Investment Considerations for Planet Fitness Stock
Investing in Planet Fitness stock requires looking at both the benefits and risks. As a public company, it faces competition in the fitness industry. This affects its stock performance.
Analyst Ratings and Price Targets
Analysts have given Planet Fitness stock various ratings. The stock has a stable performance with low volatility and a beta of 0.73. Current analyst ratings and price targets are key for investors.
Analyst Rating | Number of Analysts | Average Price Target |
---|---|---|
Buy | 5 | $80 |
Hold | 3 | $75 |
Sell | 2 | $70 |
Risk Factors and Potential Challenges
Investing in Planet Fitness stock has risks. The company faces competition from traditional gyms and digital fitness platforms. Economic downturns could also affect fitness membership sales.
Market saturationin the US is a concern. The stock’s high P/E ratio of 49.98 is a valuation risk. Maintaining service quality and dealing with regulatory changes are also challenges.
Conclusion: Future Outlook for Planet Fitness Stock
Looking at Planet Fitness stock’s future, several factors are important. The company’s growth and unique market position are big pluses. The next earnings report on August 12, 2025, is eagerly awaited.
I thinkPlanet Fitnessis set to thrive in the changing fitness world. Its growth plans, both in the US and abroad, offer opportunities. Strong membership growth, margin increases, or strategic acquisitions could boost the stock.
With a price target of $111.57, I consider if Planet Fitness stock is a good investment. Its recurring revenue and low beta make it a growth stock with defensive qualities. Investors should watch earnings and membership trends closely.